About Us

Why Arenas Studio

After ten years at Havas Media Network, leading global awards programs across dozens of markets, I reached a simple realization: I wanted to continue doing the work I genuinely love, supporting teams and championing their work with the same care, rigor, and perspective.

Arenas Studio was born from that decision.

The Work Behind the Work

The work itself hasn’t changed. I’ve always been driven by helping great ideas get the recognition they deserve, looking past the surface of a campaign to uncover its strategic heart, emotional truth, and real impact, and shaping that understanding into clear, compelling stories.

How I See Campaigns

With a background in International Studies, Political Science, and an MBA, I bring together analytical rigor and cultural sensitivity.

Alongside this, my training in Gestalt therapy has shaped how I understand human behavior, group dynamics, and meaning-making, helping me read not just campaigns, but the people, cultures, and contexts behind them.

Born in Montreal and now based in Mallorca, working fluently in English, French, and Spanish, I’m used to navigating different markets and ways of thinking, and to understanding not just how campaigns work creatively, but why they matter strategically and commercially.

Experience & Focus

Over the years, I’ve collaborated on 200+ campaigns, helped teams win 400+ awards at major international festivals, and overseen the creation of 100+ case study videos.

I specialise in media-led, data- and technology-driven work, smart, strategic ideas where impact often lives beneath the surface, while also working closely with creative-led campaigns to sharpen narratives and positioning.

At Its Core

Ultimately, Arenas Studio exists to support people and champion their work, with the same care, rigor, and perspective I’ve brought to awards over the past ten years at Havas Media Network.